Volume 4, Issue 4, December 2019, Page: 139-143
Effect of Structure and Strategy on Organizational Performance: Case Study of Remou Oil Nig. Ltd
Opusunju Michael Isaac, Department of Business Administration, Nasarawa State University, Keffi, Nigeria
Akyuz Murat, Department of Business Administration, Nile University of Nigeria, Abuja, Nigeria
Abdullahi Ibrahim Ahmed, Department of Business Administration, Nasarawa State University, Keffi, Nigeria
Received: Sep. 3, 2019;       Accepted: Sep. 29, 2019;       Published: Oct. 31, 2019
DOI: 10.11648/j.ajere.20190404.14      View  403      Downloads  88
The term strategy and structure is said to be a result of decision making by managers through analysing the firm’s performance, market, segmenting the market, selecting the market, positioning themselves and using resources to implement the process. The paper seeks to examine the effects of strategy and structure on organizational performance using exploratory analysis of data of Remou Oil Nig. Ltd with an interview with management staff. The population is 50 and sample size is based on purposive sampling which are 10. It is discovered that strategy and structure are interdependent variables that firms must always consider when introducing new action or plan. It was also found that there is a positive relationship between structure and strategy that determine firm’s performance in terms of net profit. Therefore, if a firm’s structure change, strategies will also changes with changing demand and that structure affects strategy and the two variables determine the performance of a firm if properly matched and monitored. The recommendation is that: Remou Oil Nigeria Limited should use both structure and strategy as a source of increasing organizational performance in terms of profit since positive relationship exists between line structure and product differentiation strategy in Remou Oil Nig. Ltd. They should try to combine these variables together to enhance returns in terms of investment, equity, asset and net profit.
Structure, Strategy, Organization and Performance
To cite this article
Opusunju Michael Isaac, Akyuz Murat, Abdullahi Ibrahim Ahmed, Effect of Structure and Strategy on Organizational Performance: Case Study of Remou Oil Nig. Ltd, American Journal of Environmental and Resource Economics. Vol. 4, No. 4, 2019, pp. 139-143. doi: 10.11648/j.ajere.20190404.14
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